The biggest global campaign in Amazon Prime Video’s history (at the time), with a $5M+ marketing production budget, and a $70M+ media budget. I was responsible for the production and delivery of every. single. creative. asset. globally.

The campaign included a Super Bowl spot, VR Comic Con Experience, OOH featuring an old Vietnam War helicopter, thousands of amazon shipping boxes, and countless other creative activations.

The Super Bowl Spot

The first ever at Prime Video.

The Official Trailer

Quickly became the most watched trailer in Prime Video history.