As a massive, lifelong LOTR Fan, I was the first creative producer and campaign manager added to the Rings of Power marketing team in 2019.

Having spearheaded the last two tentpoles campaigns at the studio, I was tasked with structuring a $10M+ marketing production budget, and producing the first tease assets of the campaign.

This manifested as the “Second Age Map” reveal, which tasked Tom Shippey (Tolkien Historian) and John Howe (Tolkien Illustrator) with creating the first ever detailed drawing of Middle Earth during this time period.

The Title Announce Trailer

Used a real life, wood title treatment, with real fire - no CGI!