As part of a larger effort to “rebrand” the sport of the lacrosse, the PLL created Street Lacrosse - a fun, basketball inspired version of the game meant to break down barriers to entry. With CashApp as a sponsor, we held events in NYC and Philly. I was responsible for the creative brief and managing all creative and social teams.

The campaign included a full logo and design package, custom invitations to A-list talent, and robust video and social coverage of the event. It all came to life on social media, in partnership with Boardroom and Kevin Durant’s 35V.