The biggest global campaign in Amazon Prime Video’s history (at the time), with a $3M+ marketing production budget, and a $35M+ media budget. I was responsible for the production and delivery of every. single. creative. asset. globally.
The campaign included a trailer featuring “Live and Let Die,” a (award winning) Twitch stream of battleships with exploding cars, OOH boards featuring a live monkey, and countless other creative activations.
The Sneak Peak Teaser
To get the fan’s engines revving.
The Official Trailer
Yes, it was hard to get this song, and yes, Sir Paul had to approve the trailer cut.
Battlecars
Explosions, live stream on Twitch, shenanigans. This clio winning stunt had it all.