The Premier Lacrosse League was founded in 2018, but lacrosse has been played in the United States for 100 years (and North America for 1000’s of years).

To drive interest in a regular season weekend, we created “Throwback Weekend,” where each team gets a retro inspired logo, porthole mesh uniform, merchandise, and of course, social content. Each year, my creative brief took inspiration from different eras - and I managed the design, strategy, and all content production teams.